Only 1% of global innovation is geared toward those >50. We’re changing that.

When we realized that a huge percentage of the population was being forgotten at a time in their libes when they need support the most, we looked at each other and said: "That's a lot of people that deserve better. That's our parents. That's our friends. That wil be us."

Not only was this group being underserved, they were also being grossly underestimated. We're living longer and more actively than ever before. Hitting that half-century mark doesnt mean it's time to wind down. It's a second beginning.

So we set out to create clean, plant based, products to help all of us do our thin longer - and a worl that we can all age into with joy.